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LUCID is a design company founded by Amit Mirchandani. We do things differently. We want to be sustainable. We want to change the way people live.

We have designers around the world. Our perspective is always fresh. Our design stories are always unique. Our clients are happy!

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Digital Alter Natives Book Design

Hivos (Netherlands) and Centre for Internet & Society (India) had commissioned Lucid to design a 4 part book for them entitled “Digital Alter Natives: With a Cause?”. The book was also accompanied by a kit that contained a booklet entitled “D:Coding Digital Natives”, a poster, a cd and some stickers.

The project involved submissions from over 50 contributors, from academics to scholars, to practitioners, educators, policy makers and corporate representatives, to share learnings on the Digital Native (defined as a person born during or after the general introduction of digital technology such as the internet). These technologies have allowed Digital Natives to reshape the structure of interpersonal relationships, social communication, economic expansion, political protocols and government mediation, and the books highlight these redefinitions.

The project was launched on September the 16th, 2011 at the Museum of Communication in the Hague. We enjoyed designing these books tremendously. We wanted them to be edgy and engaging (unlike other research books) and imbibe and portray the interactive nature of the internet into a static medium. The project was very well recieved!

To learn more please follow this link: http://www.cis-india.org/digital-natives/blog/dnbook

Or to read the books online, please click here: http://www.hivos.net/Hivos-Knowledge-Programme/Themes/Digital-Natives-with-a-Cause/News/Digital-AlterNatives-with-a-Cause

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