email
LUCID is a design company founded by Amit Mirchandani. We do things differently. We want to be sustainable. We want to change the way people live.

We have designers around the world. Our perspective is always fresh. Our design stories are always unique. Our clients are happy!

Ask Lucid anything

Britannia Healthy Start by Lucid

We recently completed the brand identity and packaging designs for Britannia’s Healthy Start line of breakfast mixes.

Britannia wanted to take on a fresh new perspective for this project, and work with us in particular, to deliver something that the Indian market hadn’t seen!

The products launched last month and will be sold all over India in a months time. The response so far has been great and we’re looking forward to seeing Healthy Start products catching on as it’s something that we really believe in ourselves.

Britannia is one of the largest food and beverage companies in India. And we’re looking forward to working with them again in the future to improve the way Indians relate to food!

More Information