Talk about Eco-Friendly

I came across this packaging recently for some ayurvedic soap. In addition to the obvious benefits of using ayurvedic soap (all natural, locally made, no harmful chemicals, rich in minerals and vitamins) the packaging also sported some strong eco credentials.

The outer covering is made from palm leaves that are heat compressed into a shell. The soap is wrapped in recycled paper and the shell is closed with string making sure the product is untampered with. When you are done with this packaging you can simply toss the entire thing into the compost bin. But with such beautifully natural design and simplicity, I found that a little hard to do without looking at it a few more times.

Britannia Healthy Start by Lucid

We recently completed the brand identity and packaging designs for Britannia’s Healthy Start line of breakfast mixes.

Britannia wanted to take on a fresh new perspective for this project, and work with us in particular, to deliver something that the Indian market hadn’t seen!

The products launched last month and will be sold all over India in a months time. The response so far has been great and we’re looking forward to seeing Healthy Start products catching on as it’s something that we really believe in ourselves.

Britannia is one of the largest food and beverage companies in India. And we’re looking forward to working with them again in the future to improve the way Indians relate to food!